Owleys.com is a mature, design-driven brand in the car and travel accessories niche. Over the past 12 months it recorded $1,959,998 in sales and $1,102,999 in net profit. The business runs across three steady channels — its own storefront, Amazon, and Walmart — which spreads risk and keeps sales consistent. Operations are streamlined and largely automated; routine management fits into a few hours a week.
What sets Owleys apart is focus. The catalog includes 766 well-edited products with real reviews and clean presentation: seat covers for meticulous drivers, modular organizers for families on the move, pet-friendly travel gear, and practical add-ons for road trips. Customers can browse by vehicle type or brand, which makes shopping feel personal and quick. The brand identity — cohesive visuals, neat packaging, and clear messaging — supports strong repeat purchase behavior and long-term trust.
Why this listing stands out on Offiro
- Multi-channel revenue: direct site plus Amazon and Walmart, including 11,000+ units sold on Amazon in 2024 and close to $1M in platform revenue.
- Low daily overhead: tested workflows, automated routines, and an intuitive dashboard suitable even for first-time operators.
- Clear runway for growth: proven U.S. demand with room to expand product lines and geography when you are ready.
- Professional handover: a turnkey brand presence, polished product pages, and playbooks for ads that already perform.
Buying through Offiro.com adds structure and safety to the process: verified performance data, a guided trial period to see the internals before committing, secure checkout, and hands- on support through the transfer. If you prefer installments, Offiro can arrange a flexible payment plan after the trial ends.
A short conversation with the founder, Marcus Chen
Why did you start Owleys?
I was traveling a lot with my family and our dog and kept noticing simple problems in the car that lacked good solutions. I began curating products that fixed those pain points. The store grew naturally from that everyday use.
What did you prioritize while building the brand?
Consistency. I wanted a real brand, not a random catalog. Logo, packaging, tone of voice — everything needed to signal we understand road life and care about details.
You’re across three platforms. Was that always the plan?
Not initially. I started with the website because I wanted complete control over the customer experience. But I quickly realized I was leaving money on the table by not being where people already shop. Amazon was the obvious next move, and once that started performing well, Walmart made sense as a way to reach a slightly different demographic. Each channel has its own personality, but they all feed the same brand ecosystem.
What surprised you most once systems were in place?
How light the weekly workload became. After the first months of testing and refinement, it turned into routine checks and small adjustments.
If the business is so efficient, why sell now?
I enjoy the build phase. The next stage — international expansion or developing proprietary lines — needs someone eager to drive it. The foundation is ready; the next owner can scale on their terms.
What would you tell a potential buyer on Offiro?
You’re not starting from zero. You’re getting a functioning, recognized brand with clean operations and steady demand. Step in, learn the dashboard, and decide where to take it next.
Owleys.com is listed in Offiro’s Editors’ Choice. If you’re looking for a proven eCommerce asset with polished branding and room to grow, this listing is built for a confident handover and a quick start.
