How to sell on Amazon? Starting an eCommerce business has never been more accessible. Amazon’s massive marketplace connects millions of buyers with sellers worldwide, creating opportunities for anyone ready to dive into online retail. Whether you’re looking to build a full-time income or explore a side venture, selling on Amazon opens doors to a global customer base already searching for products like yours.
The platform handles much of the heavy lifting — from warehousing to shipping — letting you focus on what matters: finding great products and growing your business. With the right approach and strategic planning, you can build a profitable store that generates income while you sleep. This guide walks you through everything from choosing your first product to making those crucial early sales.
How To Sell On Amazon FBA: The Basics
The setup takes some learning, but once you grasp the fundamentals, you’ll see why millions of sellers choose this path over managing warehouses and shipping themselves.
What is Amazon FBA?
You send products to Amazon’s warehouses. They store everything, pack orders when they come in, and ship to customers. They also answer customer questions and process returns. Your items get the Prime badge, which matters because Prime members buy more and trust the fast shipping.
Amazon Business Models
Private label is the main approach here. You source a product, put your brand on it, and create your own listing. This gives you pricing control and lets you build something with real value.
Other options include retail arbitrage (buying discounted items in stores to resell), wholesale (buying branded products in bulk), and print on demand where Amazon makes items only after someone orders. Kindle Direct Publishing works for ebooks, and Amazon Handmade is for artisans selling crafts.
How To Sell Private Label Products On Amazon FBA
A private label means you own the brand but aren’t inventing the product from scratch. You find something people already buy and make it better.
Your job: research products, find suppliers, negotiate prices, test samples. Build your brand with a logo, packaging, and solid product descriptions. Price competitively and figure out how to get those first sales.
Amazon’s job: store your inventory, pack and ship orders fast, handle customer service, process returns. You can scale up without renting warehouse space or hiring people.
What To Sell On Amazon: Finding A Profitable Product
How To Find A Profitable, High-Demand, Low-Competition Product To Sell On Amazon
You need three things: decent margins, steady demand, and room to compete. Tools like Jungle Scout and Helium 10 show you sales numbers, pricing patterns, and who you’re up against.
Start with categories you actually understand. Check the bestseller lists but don’t stop there. The real opportunities are slightly off the beaten path where people are still buying but fewer sellers are competing.
Profitability
Know your costs before you commit. Amazon takes 8-15% depending on category, plus FBA fees for storage and shipping. Add what you pay suppliers, shipping to warehouses, ads, photos, and packaging design.
Look at what similar products sell for. Aim for 30-40% profit after everything. Check how many units comparable items sell per month, multiply by your price, subtract costs. That’s your monthly profit.
Demand
People need to actually want your product year-round. Check search volumes and monthly sales of top listings. Items in the top 10,000 of their category move real volume.
Read reviews to see what buyers wish existed. Those gaps are your openings.
Competition
Don’t jump into crowded markets. Look at the top 20 results for your keywords. If most have under 200 reviews, you can compete. If everyone has thousands, move on unless you can make something genuinely different.
Check their listings for weak spots — bad photos, unclear descriptions, missing features. Fix those and you’ve got an advantage.
What Products Sell On Amazon The Most?
Home and kitchen stuff does well — organizers, small appliances, problem-solvers. Health and personal care products, phone accessories, pet supplies, sports gear. These categories have consistent traffic.
Going specific beats going generic. Instead of plain phone cases with terrible margins, look at cases for specific uses or made with better materials that justify higher prices.
Start Your Product Research
Write down 10-20 ideas. Check each one for profit potential, demand, and competition. Use research tools for data on prices, sales estimates, and review counts.
Order samples of your top three. Test them yourself. You’ll spot quality issues that don’t show up in supplier photos. This process takes time — most beginners spend 4-6 weeks just on research and testing before they’re ready to order inventory.
That’s where platforms like Offiro change the game. Instead of starting from scratch, you’re working with a curated catalog of products that have already been validated in real markets. The team has handled the grunt work: analyzing search volumes, tracking sales data, testing samples from suppliers, and verifying that margins actually work. When you browse their product selection, you’re seeing items that other sellers are already moving profitably. The supplier relationships are established, quality standards are confirmed, and you get transparent data on what these products actually sell for and how many units move monthly. Essentially, you’re skipping the trial-and-error phase that stops most people before they even launch. What normally takes weeks or months of research becomes choosing from proven options and getting your store live in days.
How To Source Products For Amazon FBA: Finding Suppliers
Research Amazon suppliers
Alibaba and Global Sources have manufacturers worldwide, especially in Asia where costs are lower. Check how long they’ve been in business, their transaction history, and if they’re verified.
Trade shows let you meet suppliers in person and see products up close. Domestic suppliers cost more but shipping is faster and communication is easier. Sometimes that’s worth it.
Contact Suppliers For A Quote
Message several suppliers at once. Include your specifications, how many units you want, quality standards, and timeline. Ask about minimum orders, production time, payment terms, and if they work with Amazon sellers already.
Compare more than just price. Sometimes cheap means problems later. Get detailed breakdowns of what’s included and who pays for shipping to Amazon warehouses.
Evaluate And Modify Product Samples
Never order bulk without testing samples first. Get them from your top three choices to compare. Use the products. You’ll find defects or improvements that need to happen.
Tell suppliers what needs to change — better materials, stronger packaging, clearer instructions. Good manufacturers work with you on this. Get new samples with your changes before you approve production.
Offiro’s team has already done this work. Their suppliers are vetted and their products tested. You’re working with quality that’s already proven instead of learning through expensive mistakes.
How To List Products On Amazon
Research Keywords To Include In Your Listing
Keywords are how people find you. When someone searches on Amazon, the algorithm matches their words to your listing content.
Use Helium 10 or Jungle Scout to find high-volume terms. See what works for competitors. Put the most important keywords in your title, secondary ones in bullets and description, extras in backend search terms.
Purchase The UPC Barcode For Your Product
Amazon needs UPC codes for most new listings. Buy them from GS1, the official source. Each color or size variation needs its own code. Budget for this upfront.
Create Your Listing In Seller Central
Log in, go to catalog, click “Add a Product.” Since you’re doing private label, choose the option for a product not currently on Amazon. Fill in category, dimensions, weight, and features. Your launch price matters — it affects early momentum and reviews.
Write And Optimize Your Amazon Product Listing
Your title needs keywords but has to be read naturally. Include your brand, main features, size, and benefit. Don’t stuff it with awkward phrases.
Bullets focus on solving problems. Lead with what matters most since mobile users might not see them all. Keep it tight but informative.
Your description has room to explain more. Use short paragraphs. Backend terms catch synonyms and alternate spellings you couldn’t fit elsewhere.
Get Quality Images And Video For Your Listing
Images matter more than text because people can’t hold the product. Use all nine slots Amazon gives you.
Main image: white background, sharp focus, fills 85% of the frame. This shows up in search results. If it’s blurry or dark, no one clicks.
Other images: multiple angles, the product in use, key features highlighted. Show scale so people know what size it is. Add infographics for specs.
Video works. Show the product doing what it’s supposed to do. Keep it under a minute and get to the point.
How To Sell Products On Amazon
How To Improve Your Amazon Conversion Rate
Conversion rate is how many visitors actually buy. Higher rates mean your listing works and you’re getting more from your ad spend.
Check competitor prices daily. Stay competitive. Reviews and ratings build trust — answered questions help too. Update your listing based on what customers say in reviews. If they keep asking the same thing, add it to your description.
A+ Content lets brand-registered sellers add formatted sections with more images. It looks better and converts better.
How To Get Reviews For Your Amazon Products
Reviews give you credibility. New listings with no reviews struggle because people don’t trust them yet.
Use Amazon’s Request a Review button after delivery. Run early discounts to get initial buyers. Never pay for positive reviews — that’s against the rules and will get you suspended.
Good products get reviews naturally. If your item works well and arrives as described, people share that.
How To Get Your First Sales On Amazon
New listings rank poorly because they have no history. You need to jump-start this.
Amazon PPC ads put you in front of people searching. Start with small budgets and automatic campaigns. Watch what works and adjust daily. Add negative keywords to stop wasting money.
If you have social media followers or an email list, offer them a launch discount. Those sales tell Amazon your product is worth showing.
Lightning Deals cost money but drive serious traffic. The boost lasts beyond the actual deal.
Offiro gives you a complete setup. Products come with optimized listings, professional photos, and marketing advice that actually works. Instead of juggling suppliers, quality checks, and figuring out what converts, you focus on sales from day one. Everything’s tested and ready.
Final Thoughts
The path forward is clear: research products using actual criteria, test your choices, launch with listings that convert, then watch your numbers and adapt. Some sellers spend months learning these steps through expensive mistakes. Others use platforms like Offiro to start with the groundwork already laid — vetted products, established suppliers, optimized listings, and data from sellers who are already making sales.
Here’s what makes Offiro particularly useful for Amazon sellers: when you get a store from them, you receive a ready-to-upload file for your Amazon Seller Central account. This file automatically deploys your entire store on Amazon — products, descriptions, optimized listings, everything. No manual copying of product details, no rebuilding cards one by one. Upload the file and your Amazon business goes live. It’s the difference between spending weeks setting up listings and having a complete store running in minutes.
Thousands of people run successful Amazon businesses right now. They started exactly where you are, figuring out products and listings and ads. The difference between them and people who gave up? They shipped. They launched imperfect stores, learned from real customers, and improved as they went.
Your first product won’t be perfect. Your listing will need tweaking. Your ads will waste some money while you learn. That’s normal. What matters is getting started and staying consistent. The Amazon marketplace rewards sellers who show up, test, adapt, and keep going.
So pick a product. Create your listing. Make your first sale. Everything else is just details you’ll figure out along the way. The best time to start was yesterday — the second best time is right now.
